Jane Stapleton, M.A.
Our work has demonstrated that prevention is strengthened by a multi-dimensional application. Thus, prevention strategies that are one-time events are less effective than strategies that include a comprehensive approach to prevention, in-person prevention programs and passive social marketing campaigns. For social marketing campaigns, it is important to saturate the campus for a specific period of time (4-6 weeks) and then take all of the images down so that they don’t become part of the “wallpaper” and fade into all the other social media messages our students see. It is also important to disseminate prevention strategies in new ways. Social marketing is one example of this, other emerging strategies are phone apps, video games, etc.
